Is your website a growth bottleneck?

Website is one of the biggest marketing assets a business can have, yet many view it as a brand asset executed as a one-time project, ending up in role of a static digital brochure.

While this seems minor, the blurry vision of your website's role eventually turns into the biggest growth bottleneck. The cost comes in two forms:

• Revenue impact - Your website costing you business deals
• Marketing autonomy - Your website blocking growth initiatives

This guide helps you figure out if your website is actually blocking growth, in what way, and what to do about it — by guiding you through 3 key questions.

• Is your website costing you business?
• Is it only a website problem?
• Is now the right time to fix it?

Question 1 / Is your website costing you business?

As mentioned above it all starts with answering the key question, and the following series of statements will help you answer the most important one.

Go through each statement below and check the ones that you found to be true.

Question 2 / Is it only a website problem?

Sometimes, what starts as a website problem turns out to be the tip of the iceberg.

In such a case, investing in a rebuild only provides part of the solution. Three common culprits may precede website problems.

The following section will help you realize if any need attention before or alongside the website rebuild. Mark statements that you found to be true.

Question 3 / Is now the right time to fix It?

Even with a clear problem, every business setting asks for clarity and right timing.

And like many high-leverage assets, a website rebuild takes focus, budget, and bandwidth. Therefore, launching at the wrong time leads to stalled results, half-baked execution, or a site that's outdated before it goes live.

This section helps you figure out if now is the right time.