Time to dive deep

Fill out this questionnaire to help us shape your website strategy

Got AI trained on your company data?

Save time by copying our custom prompt, then pasting the AI responses back into the form below.

Company*

Website*

Your position

If you were in an elevator with your ideal customer, what would be your 30-second pitch?*

Which statement best describes your website positioning?*

People visit but don't understand what we do

People understand our offer but don't know why to pick us over competitors

Our website is outdated, and we need a strategic refresh to align with our marketing

What are the top use cases for your product?*

What stage of maturity is your product category?*

We are in a new category that doesn't have a name yet

The product category has a name, but it's not widely adopted

The product category has a name and is widely adopted (i.e. you can find it on G2, Gartner, etc.)

What is the name of your product category?

Describe your pricing model (i.e. how you charge, what you charge, etc.)*

List your top 4 direct competitors (we'll audit their websites)*

What do competitors do well that you wish you could replicate?

When a prospect says "this sounds like [competitor]," how do you respond?*

Complete this sentence: "Unlike other solutions, we..."*

Who is your ideal customer? (job title, company size, industry)*

Picture them on a Tuesday afternoon. What problem keeps interrupting their work?*

Before finding you, what broken solutions are they probably using?*

When they finally decide to buy, what do they tell their boss to justify the decision?*

If your product disappeared tomorrow, what would your customers miss the most?*

What are your traffic sources and approximate monthly visitors?*

Which current initiatives/channel produces the most traffic for your website?*

Which new initiatives/channels will you introduce in your go-to-market strategy?*

What are the top keywords you are targeting either through SEO efforts or ads?*

Do you track conversion rates? If yes, what are they?*

What's your current ARR?

Recall a recent customer who said 'yes' - how did they find you and what convinced them?*

What are the most common objections, and how do you handle them?*

If you could only share one customer success story, which would it be and why?*

Share 3 websites you think look great (any industry)*

What words describe the feeling you want visitors to have? (innovative, trustworthy, cutting-edge, etc.)*

Are there any visual elements you would like to avoid completely?

Do you have brand guidelines, logo files, and brand colors ready?

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