Fill out this questionnaire to help us shape your website strategy

Got AI trained on your company data?

Save time by copying our custom prompt, then pasting the AI responses back into the form below.

Company*Please fill out this required field.Website*Please fill out this required field.

Your positioning

If you were in an elevator with your ideal customer, what would be your 30-second pitch?*Please fill out this required field.

Which statement best describes your website positioning?

People visit but don't understand what we do

People understand our offer but don't know why to pick us over competitors

Our website is outdated, and we need a strategic refresh to align with our marketing

Please fill out this required field.

What are the top use cases for your product?*Please fill out this required field.

Your market

What stage of maturity is your product category?*

We are in a new category that doesn't have a name yet

The product category has a name, but it's not widely adopted

The product category has a name and is widely adopted (i.e. you can find it on G2, Gartner, etc.)

Please fill out this required field.

What is the name of your product category?*Please fill out this required field.Describe your pricing model (i.e. how you charge, what you charge, etc.)*Please fill out this required field.List your top 4 direct competitors (we'll audit their websites)*Please fill out this required field.What do competitors do well that you wish you could replicate?*

Leave empty if nothing

Please fill out this required field.When a prospect says "this sounds like [competitor]," how do you respond?*Please fill out this required field.Complete this sentence: "Unlike other solutions, we..."*Please fill out this required field.

Your customer

Who is your ideal customer? (job title, company size, industry)*Please fill out this required field.Picture them on a Tuesday afternoon. What problem keeps interrupting their work?*Please fill out this required field.Before finding you, what broken solutions are they probably using?*Please fill out this required field.When they finally decide to buy, what do they tell their boss to justify the decision?*Please fill out this required field.If your product disappeared tomorrow, what would your customers miss the most?*Please fill out this required field.

Current state

What are your traffic sources and approximate monthly visitors?*Please fill out this required field.Which current initiatives/channel produces the most traffic for your website?*Please fill out this required field.Which new initiatives/channels will you introduce in your go-to-market strategy?*Please fill out this required field.What are the top keywords you are targeting either through SEO efforts or ads?*Please fill out this required field.Do you track conversion rates? If yes, what are they?*Please fill out this required field.Recall a recent customer who said 'yes' - how did they find you and what convinced them?*Please fill out this required field.What are the most common objections, and how do you handle them?*Please fill out this required field.If you could only share one customer success story, which would it be and why?*Please fill out this required field.

Visual direction

Share 3 websites you think look great (any industry)*Please fill out this required field.What words describe the feeling you want visitors to have? (innovative, trustworthy, cutting-edge, etc.*Please fill out this required field.Are there any visual elements you would like to avoid completely?*Please fill out this required field.Do you have brand guidelines, logo files, and brand colors ready?*Please fill out this required field.

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